She started her first real business at the age of 50, after spending 14 years exchanging her marketing expertise for income. During that time, she successfully launched, managed, and reorganized marketing departments and teams, ranging from 4 to 40 people, across a diverse range of local and international businesses and sectors.

Embracing the unknown, she ventured into wholesale food by starting her own business. Along the way, she encountered—and learned from—nearly every common entrepreneurial pitfall, regardless of age or experience. After three years, she sold her start-up and began reflecting on why so many female entrepreneurs unknowingly hinder the growth of their businesses.

Her research into this issue led her to create a women-only accelerator program and to write her first book, *The One Million Euro Woman*, developed in close collaboration with UCLL (KULeuven), where she is a lecturer in marketing, entrepreneurship, and leadership skills.

Today, she speaks on topics such as scaling businesses, overcoming self-limiting beliefs, and developing strong leadership skills.