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Erwin Van den Brande is on a mission to bridge the gap between the cultural and creative realms and the business world. Recognizing that companies face disruptive challenges requiring novel approaches and thinking, he advocates for mutual learning between business leaders and the art world. With a background in economics and experience in various management roles within technology companies, Erwin is also an entrepreneur who has founded multiple start-ups. Since 2010, he has pursued a parallel career as a visual artist, exhibiting his works in Belgium and internationally.

His passion lies in uniting seemingly disparate worlds through art, viewing art as not just a form of expression but also a mindset for living and working. This vision led to the creation of Dual&Day, an initiative focused on facilitating connections between companies and cultural actors through "artification" processes. Erwin and Dual&Day offer a range of services including lectures, workshops, advisory sessions, publications, and concrete artification projects aimed at fostering creative collaborations and innovative thinking within businesses. Through these efforts, Erwin aims to harness the transformative power of art to inspire fresh perspectives and solutions in the corporate world while also enriching artistic endeavors with business insights.