Writing for the Web: From Content to Conversion
Write web content that is not only scannable and SEO-friendly but also performs optimally on social media
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Great online content not only attracts visitors but also drives action.
In this workshop, you'll learn how to write texts that appeal to both algorithms and readers.
We’ll cover SEO, social media copywriting, and the use of AI tools like ChatGPT, Gemini, and Claude for more efficient content creation.
You'll discover how to quickly produce high-quality content without relying on external copywriters
by
Clo is digital business expert, girl geek, tech optimist, avid keynote speaker, oldskool tech blogger, and published author. By day, she’s in charge of the postgraduate training “Digital Business” at KdG College in Antwerp. By night, she writes blog posts about robots making art, creates explainer videos on YouTube, and writes random chapters for what might some day become her 4th book. Lazy sins: listens to podcasts in bath and hopes one day AI will do her groceries.
Clo is digital business expert, girl geek, tech optimist, avid keynote speaker, oldskool tech blogger, and published author.
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