What Happens to Your Business When You Stop Working?
From Job to Asset: Building a Business That Creates Wealth
More detailed information
For many female entrepreneurs, the answer is painfully simple: the business stops. But what if your business was more than just a job? What if it became a financial asset—one that generates cash, profit, and long-term value? One that lays the foundation for your personal wealth and, ultimately, financial freedom.
In The 10-Million Woman, you’ll discover how to shift your mindset from running a business to building a lasting asset. By looking at your company not just through an entrepreneurial lens but also through a financial one, you’ll create sustainable wealth—both for your business and yourself. Because true success isn’t just about working hard; it’s about making your business work for you.
by
She started her first real business at the age of 50, after spending 14 years exchanging her marketing expertise for income. During that time, she successfully launched, managed, and reorganized marketing departments and teams, ranging from 4 to 40 people, across a diverse range of local and international businesses and sectors.
Embracing the unknown, she ventured into wholesale food by starting her own business. Along the way, she encountered—and learned from—nearly every common entrepreneurial pitfall, regardless of age or experience. After three years, she sold her start-up and began reflecting on why so many female entrepreneurs unknowingly hinder the growth of their businesses.
Her research into this issue led her to create a women-only accelerator program and to write her first book, *The One Million Euro Woman*, developed in close collaboration with UCLL (KULeuven), where she is a lecturer in marketing, entrepreneurship, and leadership skills. In 2025, she published "De Vrouw van 10 Miljoen – Vermogensgids", a financial guide empowering women to transform their businesses into wealth-generating assets and achieve financial independence.
Today, she speaks on topics such as scaling businesses, overcoming self-limiting beliefs, and developing strong leadership skills.
Serial entrepreneur, scaling & fundraising coach, author 'De vrouw van 1 miljoen', lecturer marketing & entrepreneurship and researcher female entrepreneurship
Inspire growth and drive change - #1 speaker agency