Trustworthy AI
Building ethical, compliant, and human-centered AI from the start
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AI offers immense potential—but with that power comes responsibility. In this interactive workshop, Geertrui Mieke De Ketelaere equips participants with the tools and mindset needed to embed ethics at the core of every AI initiative.
Through real-world use cases and five proven ethical lenses, you’ll learn how to identify hidden risks, design safeguards, and reframe solutions to align with both business objectives and societal values. With special attention to frameworks like the EU AI Act, this session helps you ensure fairness, accountability, and compliance from the ground up.
Combining guided reflection with practical exercises, the workshop empowers you to lead with trust—and to create AI systems that not only perform, but also earn the confidence of users, stakeholders, and regulators.
Shape the future of AI with responsibility, transparency, and purpose.
by
Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.
Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).
From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.
In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.
The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium.
Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.
Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.
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