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The Media - how to get your story out there

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Putting out a press release is no longer the best way to get the media's attention. It's about standing out, being connected, and having something truly relevant to tell.

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Lisbeth likes to get the best out of people: what makes them and their story special? It takes more than just asking some questions; it takes two people who trust each other and dare to connect.


For more than 20 years, Lisbeth has been a journalist, interested in all kinds of stories and discussions. She asks questions, but she also listens. A successful interview, in her view, is one in which people can tell their story, enlighten us with their insights, and dare to engage themselves as individuals in the conversation.


Knowledge and emotions are essential. That's how the story really gets passed on. Lisbeth believes that a good on/offline talk always contains these elements: information, context, nuance, clarity, and humanity. An interview or talk without any emotion is, to her, a missed opportunity.


Her job is to get people and ideas connected by challenging both the speakers and the listeners. What is truly being said? How do you know? Why should we care? What can we do?


Lisbeth believes that we are in it together!

Lisbeth Imbo

Asking the right questions, listening and getting people connected.

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