The Meaningful Organisation
Moving beyond profit
More detailed information
Milton Friedman declared in 1970 that “The Social Responsibility of Business is to Increase its Profits”. This business imperative has become outdated as today’s business leaders steer their organizations beyond profit. We need to think about topics like sustainability, diversity, giving back, etc.
Organizations are taking up a bigger role in society and pursue a purpose. Not answering the meaningful call of duty could risk organizations losing on two fronts: customers & employees will lose interest and switch to more purpose-driven alternatives.
Keynote by
Dado Van Peteghem is a seasoned entrepreneur, renowned speaker, and thought leader in digital transformation, innovation, and ecosystem thinking. As a founding partner at the transformation advisory firm Scopernia, he has been instrumental in guiding organizations towards embracing the digital age. Dado is also a co-founder of startups such as Social Seeder and Speakersbase, platforms that have made significant impacts in their respective industries.
Dado holds a degree in Communication & Computer Sciences from the University of Ghent, where his passion for merging technology with strategic communication first blossomed. Over the years, he has delivered over a hundred keynote speeches annually, captivating audiences with insights into the intricacies of digital transformation and innovative strategies for success.
As an accomplished author, Dado has contributed to the business world with his published works. His previous books include "Digital Transformation" (2014) with Jo Caudron, "Corporate Venturing" (2018) with Omar Mohout, and "Metasystems" (2020) with Nils van Dam, all of which have been well-received for their practical wisdom and forward-thinking perspectives.
Dado's latest book, "The Virtual Economy," co-authored with Jeremy Denisty, delves into the evolving landscape of virtual worlds and communities. In this groundbreaking exploration, Dado and Jeremy shed light on the emerging opportunities within the third wave of the Internet, characterized by artificial intelligence, immersive virtual environments, and blockchain technologies. "The Virtual Economy" offers a roadmap for businesses, governments, and society to harness the potential of this new era, providing strategies to engage and serve the next generation of customers, communities, and citizens.
As a member of the strategy committee at leading fashion group Chalhoub Group in Dubai, Dado brings a global perspective to his work, often bridging insights from the Middle East and Asia with international trends and best practices. With his deep expertise and visionary outlook, Dado Van Peteghem continues to inspire and empower organizations worldwide to thrive in an ever-evolving digital landscape.
Leading expert in the digital sector, frequent speaker, author and entrepreneur.
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