The Beach Chair Model
From Passive Strategy to Bold Exploration
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What if your business is doing everything “right”... but the world has already moved on? That’s the question at the heart of Rik Vera’s Beach Chair Model—a powerful metaphor that challenges the illusion of safety in stability.
This workshop forces teams to step out of their comfort zones, literally and mentally. Using a mix of reflective questioning and group exercises, participants identify the habits, systems, or mindsets that keep them passively “sitting” while competitors explore new territory.
It’s an eye-opener that quickly becomes an internal compass: Are we still in the beach chair? Or are we actively shaping our future?
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Rik is an author, futurist, business philosopher, coach, and inspirational keynote speaker with a focus on business models, leadership, innovation, and customer centricity. He is passionate about helping companies stay relevant in the future.
Having delivered over 1500 keynotes in 62 countries, Rik captivates audiences with his unique blend of storytelling, visuals, and practical insights that prepare organizations for the future while providing actionable takeaways for today. Known for his Belgian humor, authenticity, and engaging presentations, Rik also specializes in leveraging the metaverse, AI, and data to future-proof businesses.
He collaborates with companies to develop new growth opportunities, always sparking fresh ideas with a touch of humor.
International keynote speaker, coach, author and advisor on the impact of all things digital on society and business.
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