Video Topics
The art of mind-expanding communication for meaningful brands
Elevate your brand communication with creative inspiration
More detailed information
Brands constantly face the challenge of connecting with their audiences through exceptionally creative brand communication. However, hasty creative ideas often result in superficial ‘fast-food communication,’ causing consumers to tune out. Minds become cluttered, and nothing truly stands out.
To break through this clutter, mind-expanding communication is needed. It’s about not just selling but also inspiring and elevating. Brands can learn a lot from artists. Discover how in the mondriaan of marketing.
About the keynote
The mondriaan of marketing: the art of mind-expanding communication opens with a live art project or visual poem. This program highlights the challenges brands face in connecting with audiences in a world overwhelmed by information overload. People are not moved by superficial brand communication ('fast-food communication'). Mind-expanding communication is the solution, focusing on inspiration, elevation, and authenticity.
Key Takeaways
Inspiration Over Information: Learn how to move beyond mere selling to inspire and elevate your audience.
Collaboration Between Strategy and Creativity: Understand the importance of merging strategic thinking with creative processes.
The Focus-Flow-Form Structure: Discover how this structure aids in developing communication that truly resonates with people.
Real-World applications
Artist-Inspired Processes: Examples of how brands can adopt artistic processes to create impactful communication.
Practical Implementation: Insights into how brands can use the Focus-Flow-Form structure in their own communication strategies.
Benefits of mind-expanding communication
Participants will see the advantages of moving away from traditional, superficial communication tactics and embracing a more profound, inspirational approach.
What to expect
In this engaging session, don't expect to just sit, watch, and listen. Be prepared to witness and participate in live art demonstrations that illustrate the principles of mind-expanding communication. Inspired by the clarity and simplicity of Mondriaan's art, this keynote will provide you with practical tools to create brand communication that truly makes a difference.
Keynote by
Introducing Lisa van Noorden, a catalyst in the realm of creativity and brand innovation. Combining her deep expertise with a no-nonsense approach and a touch of magic, she revitalizes organizational dynamics with fresh, imaginative solutions.
Join her to unlock the potential of artistic inspiration and forward-thinking leadership.
As a creative strategist and coach, Lisa collaborates with some of the most well-known organizations and brands. She sparks creative magic by empowering leaders, inspiring people, and enhancing brands to connect authentically both inside and outside the organization.
An artist herself, Lisa brings unique perspectives to the table. Her book, The Mondrian of Marketing, is a deep dive into business and marketing creativity.
Why and when should you work with Lisa?
Enhanced Creative Strategies: If your brand is looking to stand out in competitive markets.
Distinctive Brand Identity: When your organization is ready to wow audiences with a unique brand identity.
Cultural Shifts Towards Creativity: If you're aiming to drive cultural shifts towards creativity and innovation, fostering a dynamic organizational culture.
Empowering Leadership: If you wish to equip your leaders with creative thinking tools to discover future-proof solutions and inspire their teams effectively.
Artistic Inspiration: As soon as you're ready to seek inspiration from artists and their unique creative approaches.
Creative strategist and author who brings a unique perspective to the table
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