The 25% Barrier: Unlocking AI's True Potential
Bridging the Gap Between AI Deployment and Real-World Impact
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Despite the widespread adoption of artificial intelligence, only 25% of organizations are fully realizing its value. Why hasn't this figure improved, even amidst rapid technological advancements? The core issue lies not solely in the tools themselves but in reimagining the synergy between humans and technology. Achieving success requires moving beyond conventional logic to embrace creative and critical thinking. While AI and autonomous agents offer significant promise, their impact remains limited without process redesign and clear human leadership.
In this keynote, Geertrui Mieke De Ketelaere delves into the strategies employed by leading organizations that don't just implement AI but actively reshape and invest in areas that truly matter. Attendees will explore both the capabilities and constraints of current AI technologies, gain insights into the indispensable role of human leadership, and uncover the transformative steps necessary to convert AI initiatives into enduring success.
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Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.
Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).
From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.
In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.
The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium.
Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.
Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.
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