"Meet Gen Alpha" explores the rising influence of the largest, longest-living, and most tech-savvy generation in history. With an economic impact projected to exceed €5.2 trillion by 2025, Gen Alpha is already reshaping markets and consumer behavior. This keynote reveals key insights from a global study on Gen Alpha, introducing concepts like "screenrichment" and strategies to build G.O.A.T. brands that resonate with this powerful generation. Discover how to connect with and harness the influence of Gen Alpha as they shape the future of consumption.

More than 2.5 million Gen Alphas come into this world each week, poised to be the largest and longest-living generation in history. By 2025, their economic footprint is projected to surpass an astounding €5.2 trillion. According to Bain & Co, Gen Alpha's spending power is forecasted to surge three times faster than any other generation by 2030.  

Born between 2010 and 2024, Gen Alpha is often characterized by their innate tech-savviness. Yet, their Millennial parents have seamlessly integrated them into every family decision, resulting in a powerful influence that transcends generations and spans across all product categories.  

Meet Gen Alpha unveils the findings of a global Gen Alpha study exploring intriguing concepts such as "screenrichment," "skibidi toilet syndrome," and share insights on how to build G.O.A.T. (Greatest of All Time) brands tailored to this new generation of consumers.