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Me, myself and my AI

For the successful adoption of AI, we need more female leaders. Why? As AI projects succeed on 4 factors (data, technology, people and processes), women normally possess the right qualities to lead projects to build real-world AI products more successfully as they fully master the enablement of an environment for collaboration and inclusion.

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In this session I will share my personal views on what’s needed to work more holistically, outside of our own comfort zones. I will share my view on how to create the right environment where we look beyond gender, race, and cultural background. 


Based on a set of personal examples, I will analyse what’s needed both at educational and company level to create a shift in mentality towards more collaboration. It will be a call for more role models to stand-up, male and female, in order to build a better future with AI.

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Keynote by 

Geertrui Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School. She holds a master's degree in civil and industrial engineering and specialized in robotics and artificial intelligence during her studies. Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics, including IBM, Microsoft, SAP, SAS, and others. 


From a business consulting perspective, she specializes in defining the AI business canvas, from potential value to predefined risks. With her deep understanding of the hindsight, insight, and foresight of AI technologies, she frequently serves as an expert and coach behind the scenes.


In her public presentations and recent book, Geertrui Mieke De Ketelaere focuses on demystifying the hype around AI. In 2020, the State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as the "Digital Mind." Additionally, she was the runner-up for "ICT Personality of the Year" in Belgium in both 2022 and 2023. Today, Mieke continues to share her vision for the future of AI as a speaker on international radio, television, and conferences.

Geertrui Mieke De Ketelaere

Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.

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