Marketing Like an Artist
Push the boundaries of traditional marketing by embracing the creativity and vision of an artist to create unique brand experiences.
More detailed information
Most marketing gets ignored. It blends in, follows trends, and plays it safe. But great marketing—like great art—grabs attention, sparks emotion, and lingers in people’s minds.
For centuries, artists haven’t just communicated; they’ve made us feel. Imagine if brands did the same.
As the author of The Mondriaan of Marketing, Lisa challenges conventional marketing thinking and shows how brands can take inspiration from artists to create communication that resonates deeply. This keynote reveals why bold ideas cut through the noise, how AI can amplify originality without replacing human creativity, and why true impact comes from artistry—not just strategy.
Why This Matters Now
People crave originality. Recycled marketing tricks don’t cut it anymore.
Creativity is your biggest edge. AI can generate content, but only humans create meaning.
Less, but better. Focused, compelling ideas make a stronger impact than an endless stream of noise.
What to Expect
🎨 Live visual art in action – Watch marketing principles come to life through creative expression.
🤖 Automation vs. artistry—live showdown – A real-time demo on the stark difference between AI-generated content and human-driven creativity.
🚀 AI as your creative co-pilot – How AI can sharpen ideas, spark unexpected connections, and push creative thinking further.
📊 Data vs. experience – Why insights rooted in human intuition and artistic thinking matter more than ever.
⚡ Actionable takeaways – Practical insights you can apply immediately to reshape your brand’s approach.
Marketing isn’t about saying more—it’s about making something worth noticing. Stop adding to the noise. Start making an impact.
by
Introducing Lisa van Noorden, a catalyst in the realm of creativity and brand innovation. Combining her deep expertise with a no-nonsense approach and a touch of magic, she revitalizes organizational dynamics with fresh, imaginative solutions.
Join her to unlock the potential of artistic inspiration and forward-thinking leadership.
As a creative strategist and coach, Lisa collaborates with some of the most well-known organizations and brands. She sparks creative magic by empowering leaders, inspiring people, and enhancing brands to connect authentically both inside and outside the organization.
An artist herself, Lisa brings unique perspectives to the table. Her book, The Mondrian of Marketing, is a deep dive into business and marketing creativity.
Why and when should you work with Lisa?
Enhanced Creative Strategies: If your brand is looking to stand out in competitive markets.
Distinctive Brand Identity: When your organization is ready to wow audiences with a unique brand identity.
Cultural Shifts Towards Creativity: If you're aiming to drive cultural shifts towards creativity and innovation, fostering a dynamic organizational culture.
Empowering Leadership: If you wish to equip your leaders with creative thinking tools to discover future-proof solutions and inspire their teams effectively.
Artistic Inspiration: As soon as you're ready to seek inspiration from artists and their unique creative approaches.
Creative strategist and author who brings a unique perspective to the table
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