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Gen Z at Work

Redefining the multi-generational workplace

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"Gen Z at Work" explores how the newest workforce generation is reshaping workplace norms and expectations. As organizations navigate a multi-generational workforce, this keynote provides fresh insights and strategies to attract, engage, and retain Gen Z talent. Discover how to bridge generational gaps and leverage Gen Z's strengths, from advocating for diversity to challenging workplace taboos. Backed by research and real-world examples, this session offers actionable steps to future-proof your organization.


With Gen Z streaming into the workforce in record numbers, organizations are not only tasked with managing the most multi-generational workforce (Gen Z, Millennials, Gen X and Baby Boomers) in history, but also attracting a new generational cohort often labelled as lazy, entitled, even awkward…   


Born into a digital age and coming of age during a pandemic, Gen Z is reshaping workplace norms and dynamics. This job-hopping generation challenges employers to rethink what attracts, motivates, and retains them in the workplace. And as they advocate for diversity, salary transparency, meaningful work, mental well-being… Gen Z is openly discussing all workplace ‘taboos’.   


So, how can we effectively engage and leverage the potential of Gen Z to shape the future of our workplaces? And how can organizations navigate the multitude of expectations brought by a multi-generational workforce?   


Backed by fresh research insights and real-world brand examples, Gen Z at Work offers actionable recommendations and strategies for organizations and leaders to bridge the generational gap in your workforce and harness the unique strengths of Gen Z. Explore key themes such as workplace etiquette, the flex-factor, eco-ducation and many more.

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Keynote by 

Joeri Van den Bergh is a renowned expert in marketing and consumer behavior, specializing in generational trends. 


With deep insights into Gen Z and the emerging Gen Alpha, he helps brands connect with today's youth and future-proof their strategies. 


As the author of "How Cool Brands Stay Hot" and a sought-after keynote speaker, Joeri shares cutting-edge research and actionable insights on youth marketing, workplace generational dynamics, and sustainability. 


Whether advising top brands or inspiring audiences, Joeri empowers businesses to thrive in a rapidly changing world.


Joeri Van den Bergh

Marketing expert with a knack for connecting brands to Gen Z, Millennials, and Gen Alpha

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