Customer Experience Activation – Slicing the Elephant.
Turn your CX vision into action with a hands-on Customer Journey Mapping session. Identify friction points, uncover experience elevators, and walk away with a clear roadmap, four high-impact initiatives, and fresh industry insights.
More detailed information
Too many CX strategies remain just that—strategies. This hands-on workshop helps you bridge the gap between vision and execution using Customer Journey Mapping, a structured approach to identifying friction points and unlocking experience elevators that drive real impact.
By the end of the session, you’ll walk away with:
✅ A clear roadmap to activate your CX vision
✅ 4 high-impact initiatives ready for design and validation
✅ Fresh cross-industry insights to fuel innovation
What You’ll Experience
Customer Experience Activation is a practical and structured approach to bringing your desired customer experience to life. Using the Slicing the Elephant methodology, we break down the holistic customer journey into manageable, high-impact areas for improvement.
Through collaborative exercises, we will:
🔍 Map your desired customer experience against current reality
🚧 Identify friction points across technology, processes, people, and culture
🚀 Uncover experience elevators—opportunities to differentiate and delight
🌎 Learn from best-in-class CX examples across industries
🎯 Prioritize 4 game-changing initiatives for immediate activation
Who Should Attend?
✔ CX teams with a clear vision but struggling with execution
✔ Organizations looking to accelerate their CX transformation
✔ Cross-functional teams needing alignment on CX priorities
What You’ll Take Away
📌 A clear view of gaps between your vision and reality
💡 New perspectives from cross-industry success stories
📅 A 90-day roadmap of quick wins and strategic initiatives
🏆 4 high-impact initiatives ready for detailed design and validation
How It Works
📅 Full-day, highly interactive workshop
🧩 Combination of individual and group exercises
📂 Pre-workshop preparation to maximize impact
📈 Post-workshop action plan to ensure real-world implementation
Turn insights into action. Let’s activate your CX vision!
by
Geert Martens, CX Enthusiast at XPRNC, brings over 20 years of expertise in customer experience, digital transformation, CRM, and customer-centric cultures.
He specializes in customer experience transformation, helping companies create personalized hybrid experiences that integrate physical, digital, human, and AI interactions.
With a focus on mobility and finance, Geert has worked with leading companies like My Way, D’Ieteren, ALD Automotive, STIB/MIVB, Belfius, KBC and NN Belgium. He has held senior roles at Ngage, Duval Union and 4C Consulting (Salesforce).
Next to his consulting work, Geert shares his passion and expertise as a keynote speaker and lecturer. Outside of work, Geert enjoys family time, traveling, and supporting his son Quinze, a football player for Club Brugge.
CX Enthusiast with a soft spot for digital and CRM. Soccer dad & petrol head.
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