Change in the Era of AI
Shaping human-centered transformation for meaningful AI adoption
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Successful AI transformation goes far beyond technology. It demands a shift in mindset, leadership, and the way people and machines collaborate.
In this hands-on workshop, Geertrui Mieke De Ketelaere guides participants through the human dimension of AI adoption, using the Gartner AI Maturity Model as a framework. Through interactive exercises and the creative power of LEGO® SERIOUS PLAY®, complex concepts become tangible—fostering deeper understanding, reflection, and team alignment.
Participants will explore the leadership roles, collaboration models, and cultural changes required to move AI from pilot to practice. Whether you're leading digital strategy or navigating change on the ground, this session equips you to drive sustainable, people-first innovation in the age of AI.
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Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.
Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).
From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.
In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.
The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium.
Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.
Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.
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