Video Topics
Big Data and Customer Experience
Tap into the potential of your data
More detailed information
Despite the ubiquity of data, many companies are still failing to harness the full potential of their data. The reasons for this are manifold, from technical limitations to a lack of strategy. Even more striking is how few people understand what (big) data really is and how they can use it creatively to their organization's advantage.
In this keynote, Dr. Maarten Vanhoof explores different ways of using (big) data to improve the customer experience. He draws on his own rich experiences in using big data analysis for large organizations such as Orange, Uber, South-African Airlines and Eurostat but also on his broad view of our technological landscape. Starting from the question "what exactly is (big) data and how do we link it to customer experience?" you will gradually discover how Maarten's vision on data translates into our world. From new types of services and the rise of data art to political decisions and new opportunities.
In short, in his own style Maarten shows how a top researcher, data designer and actually just a creative jack-of-all-trades looks at what we all call data, but which is actually so much more.
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Dr. Maarten Vanhoof is an expert in (big) data analytics. As a renowned researcher, he has collaborated with some of the world's top universities, including University College London, MIT, and NYU, as well as leading companies like Orange and Foursquare, tackling their most challenging big data problems. His work has earned him a reputation as a go-to authority in the field.
Beyond research, Maarten has served as an advisor to decision-makers across the globe. From UN commissioners to official statisticians and ministries around the world, he has helped guide critical decisions with his expertise in data analytics.
As an entrepreneur, Maarten is building innovative data products, such as Local League and data visualizations, while also running workshops that empower companies to leverage their data more effectively. Currently, he is in the process of founding his own data consultancy agency, expanding his influence even further in the industry.
But none of this really matters to you, does it? What matters is that as a speaker, Maarten is the guy who manages to break down complex topics into simple, digestible principles. He brings refreshing insights on the latest technological trends, combines them with real-life stories, and adds a dash of creativity to create engaging, eye-opening talks that only Maarten can deliver.
At least, that's what he thinks. He’s probably wrong. Biased data, you know.
Expert in (big data) analytics. Lived in the blackscreen before, now helps people understand.
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