AI Drivers for Success: the 10 Commandments
How to unlock AI’s potential while staying ethically grounded
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Generative AI has rapidly reshaped the technological landscape, unlocking innovations and enabling applications that once seemed out of reach.
In this keynote, Geertrui Mieke De Ketelaere takes the audience on a journey through the evolution of AI and its growing role in business—from automating routine tasks to supporting complex decision-making. But with great power comes great responsibility.
Rooted in her “10 Commandments” for responsible AI, this session offers a practical framework to help organizations navigate the opportunities and challenges of generative AI. From ethical risks to real-world use cases, attendees will walk away with actionable insights to drive innovation—without losing sight of accountability.
Discover how these guiding principles can help your business embrace AI’s transformative potential while avoiding the dangers of hype, harm, and another AI winter.
by
Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.
Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).
From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.
In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.
The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium.
Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.
Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.
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